goglpopular.blogg.se - Examples of preferential treatment

This will give them additional reasons to stick to your brand and purchase your products.

Enhance their loyalty – even if your best customers like your store and/or your products, enhancing their loyalty is extremely important, especially in a competitive market.

Here are some examples and I am sure there are many others: There are many reasons for treating your best customers differently. Why do you need to treat your best customers differently? This of course may not be exactly the case for all stores, but even if your top 20% customers are responsible for 50% of your sales, you still need to take this into account. Known also as the 80/20 rule, it suggests that one-fifth of a product’s buyers are responsible for four-fifths of sales. The pareto principle is a common marketing theory for understanding the impact of different consumers on your business. Do you think both types of customers should be treated in the same manner? The Pareto Principle While there are other customers that make big purchases or a lot of small ones (which accumulate to a large amount).

Some will make small purchases for a variety of reasons – maybe because they have limited budgets, they are afraid to make large purchases on the web, or they just don’t need more things to buy. So, they want to make sure each and every customer receives the best treatment and is incentivized to purchase more. After all, getting them to register or purchase a product may have cost them a significant amount of money. Ecommerce merchants try their best to offer the best shopping experience to all their customers.